The relationship with the natural world is a strong one in the selection of hues made by the architect Barbara Sansonetti for the new color trends 2022 of Novacolor, based on the concept “We belong to nature.” “We are looking for a new dialogue with nature – the architect says. – Therefore we need to start over, to understand what nature has given us over the course of millennia: raw materials, the reds of history, the pinks of certain sunsets, the brown tones of the earth and wood, the green of olive trees with their two-tone leaves, the blues of sea and sky. All authentic colors, rooted in our being, parts of our history we often experience without noticing.”
The newly formulated nuances are the symbol of a pathway connected to sustainability and respect for the environment, which the Italian brand of decorative finishes for walls and floors has taken for many years, with awareness and commitment. Starting from a Mass Balance approach as a new strategy of industrial production, replacing fossil resources with renewable ones derived from biomass taken from agricultural waste, to reduce CO2 emissions in the atmosphere. The methods also extend to the choice of increasingly eco-compatible products, free of VOCs and any substances harmful to human health.
The MATmotion line of water-based paints by Novacolor relies on all this, while helping to conserve optimal air quality in homes. It is the first in Italy to have obtained Eurofins Indoor Air Comfort Gold certification.
So here are the color trends of MATmotion to respond to the human need to be an integral, active part of an ecosystem, starting from the most emotional aspects. Italian Sunset takes its cue from the pink of sunsets, flowers, fine varieties of marble and flamingos. Tuscany Land is rich in shades of brown, those of the earth, wood, tree bark and nuts, conveying a sense of warmth and comfort, solidity and tradition.
Olive Tree features green tones that suggest precious stones, nature and evergreens, and above all its namesake, with its leaves that trigger a feeling of balanced calm and serenity. Finally, Mediterranean Sea, with the immensity and force of its blues, encourages inner peace and the feeling of equilibrium we all seek.