The board of directors of FederlegnoArredo Eventi convened this morning to consider an option that has been discussed for some time now: a shift of dates for the next edition of Salone del Mobile.Milano. And the decision has been made. In agreement with Fiera Milano, the FLA board has announced a new set of dates, from 7 to 12 June – two months later than originally scheduled, since the fair was planned to take place from 5 to 10 April.
The situation has been influenced by the arrival of the Omicron variant, leading to uncertainty regarding the influx of foreign visitors. The new program will make it possible to organize an event – now at its 60th iteration – that will fully reflect the values and potential of the Salone.
“The June date should boost the presence of foreign exhibitors and professionals, always a strong point of the Salone, while offering participating companies the right timing for the creation of their exhibits, which as we know require months of preparation, from the concept to the final installation – says Maria Porro, President of Salone del Mobile.Milano. – The desire for the Salone continues to grow, and this is why we are working on an event that will make it possible to have a unique, concrete and thrilling experience.”
The numbers – indicating booths entirely sold out, already back in December – demonstrate the desire to regenerate the Salone in its most authentic and traditional guise. This year the fair will reflect its pre-Covid characteristics, with the essential inclusion of the biennial exhibitions (kitchen and bath) and the return of the SaloneSatellite, which will have a more visible location, amidst the pavilions at the entrance. There will also be a focus on sustainability, through which the Salone will become “a showcase of the progress made in this sense by creative professionals, designers and companies,” Maria Porro concludes.
“The intense participation of design companies demonstrates that the sector assigns great importance to this event in terms of positioning and business – says Claudio Feltrin, President of FederlegnoArredo. – To preserve the international value of the Salone del Mobile, the world’s most outstanding design fair, whose core business is exports, means allowing our companies to meet already active or potential clients, laying the groundwork for our exports to continue to grow. In this sense, the driving force of a fair like the Salone del Mobile is without rivals. We would like to thank Fiera Milano for the collaboration in finding a new date in its already dense calendar.”
The Salone del Mobile is just the latest international fair that has had to revise its scheduling. From Maison&Objet, which has opted for March, to Imm Cologne which has directly postponed the fair until 2023, all the way to the Stockholm Furniture & Light Fair, which has changed its timing from the usual February slot to 6-9 September.