Fritz Hansen opens a new showroom in Shanghai in the zone of ShanKang Li, inside the district of lifestyle and culinary excellence of Jing’an.
Created in collaboration with the Chinese architecture firm Colorfull Design, the showroom of 220 square meters presents a selection of the brand’s most iconic pieces, including the China ChairTM, the daybed PK80TM and the table PK54TM.
Using delicate shades of beige, white and pink, the space offers a source of inspiration and a reference point for architects, decorators, designers and partners, focusing on the balance between functional quality and exceptional design, in keeping with the identity of the historic Danish trademark founded in 1872.
“Our showroom in Shanghai is tangible proof of the presence of Fritz Hansen on the Chinese market,” says Dario Reicherl, CEO for Asia of Fritz Hansen. “The new point of sale reflects the continuing evolution of a luxury lifestyle brand founded 150 years ago.”
The new showroom is part of the international growth strategy of Fritz Hansen: in the months to come, the working team will take on new resources, opening an office for continuing growth on the Chinese market.
