The fertile collaboration of Kvadrat with Ronan & Erwan Bouroullec continues. It began in 2006 and has flourished over time with various visionary products (Clouds, North Tiles, Ready Made Curtain, Roller Blinds…) and several showrooms, including the priority locations of Copenhagen and Stockholm.
For this space in Los Angeles, located in the Arts District, the famous design duo have emphasized the aesthetic, technological and functional virtues of the company’s fabrics, in an installation of great impact focusing on color, warmth, light and simplicity.
The showroom contains a two-story structure in Douglas fir – harvested from responsible forests – composed of raw oversized beams, making clear reference to the brand’s sustainable approach. A true house with the form of a letter E, organized with work zones on the upper level, a social area at the center, and meeting rooms on the ground floor.
Visitors are immediately attracted by a series of sculptural textile panels made with graphic design created specifically for the showroom that has now become a collection (Color Bloc).
These pieces speak worlds about the design culture and philosophy of Kvadrat, with deep roots in the Scandinavian tradition and a constant focus on quality and innovation. Large samples of upholstery fabrics, curtains and carpets from the Kvadrat universe (Kvadrat, Kvadrat/Raf Simons and Sahco) find space on a flexible track system of shelves and cabinets, made in anodized aluminium with CNC milling, originally developed by the Bouroullecs for the showroom in Copenhagen and utilized here to optimize the tactile and visual experience of the products.
This forceful accent on materials and textures can also be seen in the tables and benches in aluminium, designed by the Bouroullecs for Emeco and placed in front of the structure, in a luminous gallery space that welcomes visitors.
The atmosphere is very appealing, also thanks to the acoustic optimization provided by a Kvadrat Acoustics solution – as in all of the brand’s showrooms – which includes Soft Cells panels covered in Patio fabric, and the NODE system for an aesthetically pure image.
“We have received a very warm welcome in the United States,” says Anders Byriel, CEO of Kvadrat. “Our team has already built a strong client base and we have many exciting projects in the pipeline. Our new flagship showroom in Los Angeles embodies everything Kvadrat stands for: materiality, color, and engineering. It also shines a light on Ronan and Erwan Bouroullec’s deep understanding of our brand in a truly immersive fashion. It’s a vibrant yet tranquil space that tempts you to stay awhile and explore the novelties on display”
And the ‘Kvadrat Goes American’ journey doesn’t stop here: the next stage will be the opening of a showroom in New York, by the American designer Jonathan Olivares, another long-term collaborator of Kvadrat.