The pandemic curves downward, and international activities go through a rebound: in Dubai, the city of the Expo (already over 1.5 million visitors) and of the upcoming Design Week, B&B Italia enters the fray, flexing muscles and history, together with its long-term traveling companions Maxalto, Azucena and B&B Outdoor, setting up its first flagship store at Jumeirah, with the latest new developments in terms of products and designers, the keys to the success and appeal of the company around the world.
The signatures of Mario Bellini, Antonio Citterio, Yabu Pushelberg and Patricia Urquiola can be seen on the new creations as well as the icons of this historic Italian brand.
The experience of the partner, together with the reputation and brand awareness of B&B Italia, represent the factors of strength in this area of the Middle East that has always been a magnet for companies and buyers.
An exciting arrival for B&B Italia in Dubai, as the partners Mohammad Binhendi and Gilberto Negrini, CEO of the company based in Misinto, emphasize: “we want to offer the design community of Dubai the entire history of B&B, not just through its products, but also through its consolidated expertise in the contract sector.”
