Flou: empathic design

In tune with the surrounding environment and the world of nature: this is the mood of the new collections presented by the brand and published in the 2021 catalogue

Taormina by Flou, Design Centro Ricerche Flou
Taormina by Flou, Design Centro Ricerche Flou

Flou remakes the bed” was the slogan in a historic ad campaign, putting the accent on the company’s extraordinary ability to trigger a revolution in style in this item of furniture. Later the company has gone well beyond this characteristic, applying its creativity and know-how to other zones of the home with pieces in perfect tune with the needs of users, often created by outstanding designers.

Today this empathy has been further refined in the large 2021 collection presented in fascinating settings inside the new catalogue (download here), confirming an approach that strives for total attunement to the surrounding context. The ability to trigger emotional engagement comes precisely from in-depth exploration of the natural world, in constant pursuit of forms, materials, finishes and textures, above all with an eye on achieving a mood of harmony and positivity. First of all comes color, the primary catalyst of sensations.

Taormina by Flou, Design Centro Ricerche Flou

In the Flou home the bedroom zone is still the company’s ‘first love.’ Here, curved lines – the leitmotif of the whole collection – find maximum expression, emphasized in the Taormina textile double bed designed by Centro Ricerche Flou, a nest that invites users to let themselves be wrapped in softness, for total relaxation.

The first on the market to coherently interpret toppers and mattresses of greater height – thanks to a special base with wrapped springs – this bed has a soft headboard that seamlessly extends into the frame, enhanced by exposed stitching along the entire perimeter. Four different measurements and completely removable covers in fabric or leather enable personalization to meet all needs.

Taormina by Flou, Design Centro Ricerche Flou
Lotus by Flou, Design Emanuela Garbin
Lotus by Flou, Design Emanuela Garbin

To the sides, the Lotus bedside unit designed by Emanuela Garbin is inspired by a pool of water, in the immobile silence of winter. Peace and quiet set the tone of the structure in curved metal, and the minimal thicknesses that include a drawer and three handy surfaces to host all personal objects, with a raised border on the upper surface, which can be completed by a cowhide top.

Simple, like the best things in life, is the adjective for the Foglio modular storage system designed by Pinuccio Borgonovo, an eclectic, multifunctional product for insertion in any space. The structure is a sheet of metal, curved in a harmonious way to give rise to sideboards of various sizes, horizontal or vertical cabinets with open compartments, doors and shelves.

Foglio by Flou, Design Pinuccio Borgonovo
Foglio by Flou, Design Pinuccio Borgonovo

Both Lotus and Foglio are enhanced by the new Magma (in red tones) and Oceano (blue tones) finishes, obtained by means of craftsmanship that creates coloring for the surfaces of mutable intensity, tones and shadings, depending on the light and the vantage point, to make every piece unique and inimitable.