The brand experience of Minotti Boston

The fifth and latest flagship store for the company in the USA opens in the iconic Theatre District: the new Minotti Boston in partnership with DDC Group

Minotti Boston flagship store
Minotti Boston flagship store

After New York, Miami, Los Angeles and Chicago, the new Minotti flagship store in Boston is in the famous Theatre District, an area of excellence for the local design community and many sector professionals. The project consolidates the partnership with the American dealer DDC Group, already launched with the points of sale in New York and Miami. The interior design concept has been developed by Minotti Studio, the in-house creative division.

Minotti Boston flagship store
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The large display space extends along the very central Stuart Street with floorspace of over 500 sqm, on a single floor but structured with two staggered levels, creating an alternation of perspectives and visual approaches, including reflecting portions of the walls and ceilings. The zone near the entrance brings fresh air to the Quadrado outdoor collection by Marcio Kogan/studio mk27 and the modular Connery indoor system by Rodolfo Dordoni, in an atmosphere warmed by the tobacco tones of the wooden flooring. The lower level, with a floor in Piasentina stone, welcomes the most representative projects of the 2020 collection, as well as various bestsellers, including the Hamilton and Freeman seating systems by Rodolfo Dordoni, Daniels by Christophe Delcourt, and the Torii chairs by Nendo, together with a fine selection of accessories and complements.

Minotti Boston flagship store
Minotti Boston flagship store

The central feature of the store is a dramatic fireplace clad with vertical paneling in tobacco-color stained oak, creating a true domestic setting.