A Garden Show for Signature Kitchen Suite

A green transformation for the new showroom of Signature Kitchen Suite, thanks to a botanical installation of great visual impact made in collaboration with the landscape design firm P’arcnouveau. In Milan, from 4 to 10 September

True to Food Garden Show by Signature Kitchen Suite
True to Food Garden Show by Signature Kitchen Suite

The True to Food Garden Show is the installation-event during the Fuorisalonein Milan, inside the showroom of Signature Kitchen Suite at Via Manzoni 47. The premium built-in appliance brand, part of the LG Electronics group, embraces the love of nature, the earth, the most authentic flavors.

True to Food Garden Show by Signature Kitchen Suite

A celebration of the passion and respect for food and the production chain of high quality, sharing these values with P’arcnouveau, the landscape design firm behind the project. A multisensory itinerary, with the heady scents of aromatic herbs, starting with a pop-up farm market outside the space under the arches of Porta Nuova, in collaboration with the historic Milanese greengrocer All’Ortolano.

True to Food Garden Show by Signature Kitchen Suite

The pathway then leads through all three levels of the building, transformed into an original garden where fruit trees and herbs are inserted in design settings created by Calvi Brambilla, to shed a new light on the brand’s appliances.

True to Food Garden Show by Signature Kitchen Suite

An opportunity to explore their characteristics, also through digital media, learning about the brand’s commitment to promote a lifestyle based on healthy nutrition. These concepts form the basis of the corporate philosophy True to Food, where food, design and technology come together as neighboring and interconnected worlds.