D Studio opens in Milan

For the first time under the same roof: B&B Italia, Maxalto, Azucena, Arclinea, Flos and Louis Poulsen

D Studio, Milan - Photo © Matteo Imbriani
D Studio, Milan - Photo © Matteo Imbriani

“The place to be” – one of the most eagerly awaited openings of the design week. It’s D Studio Milano, the new retail destination that brings together all the brands of the Design Holding group, namely B&B Italia, Maxalto, Azucena, Arclinea, Flos and Louis Poulsen.

D Studio, Milan - Photo © Matteo Imbriani

After the first D Studio in Copenhagen, on Sunday 5 September D Studio Milano opens its doors, at Via Durini 14, an address associated with the historic flagship store of B&B Italia. An immense space of over 2150 square meters, a gathering place for professionals, clients and enthusiasts, for a direct experience of the best of Italian and Scandinavian design, from the icons of B&B Italia to the sartorial creations of Maxalto, the classics of Azucena to the kitchens of Arclinea, the high-tech and experimental lighting of Flos to the famous lamps of Louis Poulsen.

D Studio, Milan - Photo © Matteo Imbriani

The architecture design of the facility is by the architect Massimiliano Locatelli, who has revolutionized the former flagship store of B&B Italia, recouping the meaning and spirit of the building, a former auto showroom from 1954 designed by Studio Sommariva. The display installation has been created by Piero Lissoni, art director of B&B Italia, with a masterful multibrand narrative, a choral itinerary across the various companies, conserving the specific identity of each brand, in a large space for a complete selection of offerings for the home.

D Studio, Milan - Photo © Matteo Imbriani

Photo © Matteo Imbriani