The Brera Design District comes back to life, with a constellation of spaces where design takes on great creative force. With over 90 events programmed, 130 exhibitors and 140 showrooms – including 15 new openings in 2021 – the event organized and curated by Studiolabo offers exhibitions, installations and talks.
The theme of this edition that begins on Saturday 4 September (until Friday the 10th) will be “Forms of Living”: a reflection on new habitat needs, as a direct consequence of the pandemic. Many companies take part in this immersive pathway through the city, with an accent on design renewal seen in new proposals. Visitors can discover new products directly in the Brera district: here are some initiatives not to be missed!
Cedit
Spazio CEDIT – Foro Buonaparte 14A
The talent and communicative force of Elena Salmistraro are translated into a capsule collection that manifests itself in the installation “Hotel CHIMERA” designed for CEDIT. The installation has been conceived as the ideal continuation of the interior space, framed by large windows theatrically reinterpreted for Design Week in Milan.
Fenix Scenario
Foro Buonaparte 66
Inside FENIX Scenario, Constance Guisset has created MATERIORAMA, an installation that generates dialogue in the system of materials and range of colors of the group’s brands. The project transforms the hub of Fenix Scenario into a guided pathway of eight experiences, in which to present an important new development that will expand the Fenix System.
Florim
Florim Flagship Store – Foro Buonaparte 14
The collaboration continues between Florim and the architecture and design studio of Matteo Thun & Antonio Rodriguez, in tune with the companies reflections on the concept of sustainable design. Visitors can see a new collection of ceramic facings combined with the series “Sensi of Casa dolce casa,” featuring new chromatic tones.
Manerba
Piazza San Simpliciano 1
In its new display space, Manerba creates an immersive path titled WHEREVER YOU FEEL, covering a series of design solutions that respond to new needs of co-living and co-creation, in three types of spaces: home-office, office as hub, meeting & lounge: specific configurations based on type, designed by Federica Biasi Studio to present the new entries of Manerba, along with a review of some of the iconic products in the catalogue.
Orto Botanico di Brera
Via Fratelli Gabba 10
“Natural Capital” is the name of the project created by CRA-Carlo Ratti Associati for ENI: a three-dimensional visualization inside the Orto Botanico di Brera. The installation sets out to become one of the largest data visualizations ever made, demonstrating ENI’s commitment in the area of forest conservation and protection. The aim is to attribute value to the role of plants and trees in the production of oxygen, demonstrating the quantity of CO2 the various species are capable of capturing and accumulating.
USM x Monocle
Rossignoli, Corso Garibaldi 71
Rossignoli, the famous bike shop in Brera, will host an exhibition by the Swiss company USM, specialized in modular furniture systems, and the international media brand Monocle, to promote a program of encounters with a focus on ecology.
