Giorgetti in Korea with Hyundai Livart

A partnership agreement with the furniture division of Hyundai Department Store Group. With an initial series of seven points of sale

Giorgetti, Showroom Hyundai Trade Mall
Giorgetti, Showroom Hyundai Trade Mall

Giorgetti has made a partnership agreement with Hyundai Livart, an affiliate of Hyundai Department Store Group – one of the leading department store chains in South Korea, and a protagonist of lifestyle and décor in that country.

The goal of the pact is to consolidate the presence of the Korean brand in the luxury segment of the market, for both private residences and large real estate projects. A starting point, as part of a long-term strategic plan, which over the next two years calls for the opening of seven large stores, including three single-brand units and four shop-in-shop outlets inside prestigious malls, located in the leading cities of South Korea: the two openings scheduled for summer 2021 in Seoul will be followed by a single-brand store of 500 sqm in the heart of the capital’s design district, as well as stores in Daegu and Busan.

“The Korean market has always been very important for our brand – says Giovanni del Vecchio, CEO of Gruppo Giorgetti. – We are certain that the partnership with such an important group will allow us to take the best approach to growth opportunities in the residential sector, as well as in major developments and hospitality projects, where the Giorgetti | Battaglia team is demonstrating its ability to work on incredibly complex initiatives, with great attention to detail and unique sophistication.”