Flower power

W Ibiza, the new Balearic beachfront resort designed by Alon Baranowitz and Irene Kronenberg, is a joyful retreat with a bold and free-spirit charm

W Ibiza, Living room
W Ibiza, Living room

Owner: A private foundation located in Luxemburg
Developer: Marriott
Leading Architects and Interior Designers: Baranowitz + Kronenberg
Architect of Record: Gsa Arquitectos
Furnishings: Most of the furniture are custom made, designed by Baranowitz + Kronenberg; Baxter, Hans Wegner, Varaschin, Kettal.
Lighting: Most of the lighting fixtures are custom made, designed by Baranowitz + Kronenberg
Lighting consultant: Isometrix
Procurement company: The FF&E Co.

Photographer: Courtesy of W Ibiza

A bold, colourful and playful architecture, with interiors that pay homage to Ibiza’s bohemian heritage: W Ibiza, the third largest resort of the island, sits off the beaten track and on the palm-fringed beachfront of Santa Eulalia. The hotel has 162 guest rooms and suites, and it boasts a rooftop swimming pool and a sunset bar with spectacular views of the Mediterranean Sea, as well as a 4,000 square foot spa and gym.

We are delighted to have had the opportunity to work with W once again”, say Alon Baranowitz and Irene Kronenberg, co-founders of award-winning international hospitality design firm Baranowitz + Kronenberg.

W Ibiza, pool

W Ibiza, Marvelous suite guestroom

“It was important to us to capture the spirit of Ibiza within this project. ‘Flower Power’ lead our design strategy: laid back, colourful, simple, transparent, engaging and letting the sun shine in are notions which flow throughout the public and private spaces of the hotel”. Flower Power was the leading theme for the design strategy which the firm followed throughout the resort, as the architects explain: “We rendered the different venues with a bold and holistic free-spirit charm, this soft power mind set is amplified through spatial arrangement of spaces, choice of materials and finishes. Challenged by a beach front Balearic structure from the 80s, we had to turn it upside down in order for it to become worthy of a social hub that connects guests, sets the scene and sparks the imagination”.

B+K has meticulously modified the existing structure to introduce an ascending section of the entire ground floor that follows from the main entrance esplanade to the outdoor pool and sea, ascending amphitheatre platforms that entice to connect and engage, celebrate life or just exist alone together.
This spatial arrangement is set between a concrete floor and steel-wired hand-woven laced ceiling, where colours and textures inspired by the Balearics and Ibiza’s culture appear and define the different platforms to connect, relax and play.

W Ibiza, Marvelous suite terrace 

The result is a hotel to match the relaxed pace and cosmopolitan attitude of Santa Eulalia, an idyllically escape injected with the playful charm of Ibiza. From sunrise to sunshine, it is possible to experiment new food styles in different and personalized corners, like the pool and rooftop bars, La LLama restaurant, Ve Café and Chiringuito Blue set on the white sands of the beach, making individual food and beverage concepts.
A heaven for the eyes and for the palate.

W Ibiza, Ve Café
W Ibiza, Wow suite terrace
W Ibiza, Gym
W Ibiza, Spa lounge
W Ibiza
W Ibiza_wow_terrace
W Ibiza 2
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