Color dictates trends, arouses emotions, defines interior choices. It is therefore from color that MisuraEmme draws inspiration to start a new identity revolution that from the chromatic sphere then transfers to the product, to finally find its completion in the project.
Virgin by MisuraEmme
In this process, even before revealing the new products that will enrich its catalog of furnishings for the living area and the night area, the company focused on the background, redefining and giving order to the multiplicity of materials at its disposal, certainly not without many original additions: lacquers and woods, fabrics and leather have been combined to create 11 different moods, divided into chromatic spheres and harmonious matches.
Creativity in hand, together with extreme aesthetic sensitivity, MisuraEmme came up with a wide range of 240 new fabrics to be combined with wooden materials and thus offer multiple visual and tactile universes in response to distinct interior compositions.
The dark dramatic nature of Ade, the ethereal lightness of Dioniso, the iridescent embrace of Afrodite, the naturalness of Themis, the energetic warmth of Ares… Each moodboard has been designed to emphasize the MisuraEmme products in their respective categories: rich or colored textures for armchairs, poufs, and accessories; neutral and homogeneous colors for beds and sofas; a range of leather and eco-leather that can be applied to systems, like doors or the interiors of walk-in closets.
Ade moodboard by MisuraEmme
Dioniso moodboard by MisuraEmme
Afrodite moodboard by MisuraEmme
Themis moodboard by MisuraEmme
Ares moodboard by MisuraEmme
The common thread of this renewed library of materials lies in the shared character of the 11 moodboards, decisive and intense yet still elegant, which is entrusted with the task of conveying the equally renewed brand identity of MisuraEmme.
If the products can draw from this refined rainbow to show their best expression – by themselves or in combination with other furnishing elements – the world of design also finds in this concept an essential tool for creating coordinated sets entirely branded MisuraEmme.
Materioteca MisuraEmme
Argo by MisuraEmme
Not only will the library of materials and related tools (the new catalog, material boxes, fan decks) be available to dealers and the retail network, but the moodboards and fabrics will also have a special digital section in the company’s website: a configurator will allow architects and interior designers to virtually develop every possible composition, so that they can interpret the MisuraEmme universe in the light of the new colors.
