Stories, cultural backgrounds, expertise and passion. These are the key factors in an extraordinary Manhattan location, a historic building from 1912 chosen by Zanotta to create an original location for encounters and relationships. Zanotta House New York is an innovative approach to communication of the brand, with the aim of reflecting the evolution of transformations in progress, with an eye on future trends. The need for such a hub arises in a moment in history when the relationship between home and city, private and public, interior and exterior is being reformulated with a more fluid, advanced approach of respect for human beings.
A true connector of experiences, where products exist directly to reinforce the bond between the company and its network of designers, specifiers and retailers, asserting the quality and recognizability of the two brands, Zanotta and Tecno. Through the 5 levels of the building, the interiors by Tihany Design make it possible to share in the experience of use, grasping the meaning of products created for the home and the community, in a highly characteristic setting.
Given the fact that living, places of relation and workspaces contaminate each other and periodically overlap, the layout of the internal spaces will be revised by various design signatures. Settings that are totally livable at various moments, ready for use as a hub for work meetings, a space for events and exhibitions, a club for exclusive gatherings, with the aim of connecting different communities in a mutually enriching experience. The key words become pluralism, dynamism and flexibility, and in fact Zanotta House New York involves collaboration with other international companies that share in the same commitment to research and quality, including Viabizzuno, Kvadrat, CCTapis.
Giuliano Mosconi, General Manager of Zanotta, comments: “Zanotta House New York is a new concept to represent the brand, putting people and experience at the center. We have chosen New York because it is the most creative city, which continues to rapidly renew itself, with a promise of business growth that attracts the most eclectic range of people. It is no longer sufficient to export products and make them available on the market through a sales network. Staying close to our distributors and the community of reference becomes a special way of narrating the specific qualities of the company. Zanotta’s approach alters the relationship with its audience, because the community becomes the center of the brand. Representative locations have to be functional for interaction, exchange, mutual enrichment. Our idea is to allow people to have a direct experience of products, to live with them in a space of relation, and hence to reach a new dimension of choice: the personal dimension. An example of how to join forces in a system. Each brand has worked on the development of the project with its own forms of expertise: Zanotta for home and hospitality, Tecno for the office and design culture.”
