Mass Beverly: new dynamics for the residential

A conversation with Mary Ta and Lars Hypko, founders of Mass Beverly in Los Angeles, about the home as a cross-functional space

Mary Ta & Lars Hypko, Mass Beverly
Mary Ta & Lars Hypko, Mass Beverly

As homes became a cross-functional space for work, exercise, day care and entertaining spaces, Mary Ta and Lars Hypko, founders of Mass Beverly showroom in Los Angeles (Mary Ta is also the owner of Minotti Los Angeles), saw a sustained interest for the flexibility and adaptability in modular furniture with multiple configurations. “As clients travel less, their primary residence must meet more needs, like having a dining room similar an experience at a restaurant”.

Mass Beverly showroom, Los Angeles
Mass Beverly showroom, Los Angeles

How is your local market evolving?
Overall, we see the reframing of the relationship with the home. As homes became a cross-functional space for work, exercise, day care, and entertaining spaces, we saw a sustained interest for the flexibility and adaptability seen in modular furniture with multiple configurations. Additionally, with the trend of indoor & outdoor living as an extension to the home – a functional outdoor space is even more essential in Los Angeles.

Who are your clients?
Our clients range from acclaimed interior designers, award-winning architects, to discerning developers and high net worth end-clients. We specialize in curating every clients’ unique needs to our modern, high-quality European offerings. Our close relationship with our design brands allows us to provide an additional layer of flexibility to our clients in customizing the furnishings to a space. Together, we are a 360-design showroom who blends a European sensibility with the American luxury lifestyle, showcasing traditional artisanal methods and technological innovations.

Mass Beverly showroom, Los Angeles
Mass Beverly showroom, Los Angeles

What are the trends in furniture?
Our clients are looking for the best, the most beautiful. There is an appetite for high-quality design that is created to the highest caliber. The constant need for innovation pushes the boundaries of design as the consumer is now more informed. Sustainability is also a trend that we find increasing as the purchase of quality goods that can be enjoyed for a longer period of time. The selections we see now are more organic – toward natural fabrics, warm tones. Limited availability materials and textures are highly sought after.

What relationship do you have with brands and partners?
We have wonderful relationships with our partner brands. Minotti Los Angeles is the exclusive Minotti dealer on the West Coast and we closely collaborate with Minotti Italy to share evolving client needs, product needs and trends. We also unite in our communication to the world as our clientele and market becomes more global crossing territories. Mass Beverly represents 250 brands from fixed to loose furniture, lighting, home accessories, table top and textiles.

Mass Beverly showroom, Los Angeles
Mass Beverly showroom, Los Angeles

In the project area, do you have any ongoing big projects?
Currently, we have multiple single-family residences over 30,000 sq ft and multi-unit complexes ongoing. Our design team works closely to apply our wide breadth of offerings that are not only functional, but also beautiful to our projects. For example, as clients travel less, their primary residence must meet more needs. Such as, an efficient and comprehensive kitchen that serves daily to a larger number of people. A dining room that now is used daily, and similar to an experience at a restaurant. A closet that can secure valuables as well as store a larger volume of personal belongings as clients travel less. An outdoor space that must encompass a larger amount of entertainment from eating, to children areas, to fun.

 

Mass Beverly showroom, Los Angeles
Mass Beverly showroom, Los Angeles

MASS BEVERLY
9000 Beverly Blvd
West Hollywood, CA 90048
www.massbeverly.com