Milan is a strategic choice for the first single-brand store of Opera Contemporary, recently unveiled in the city’s fashion quad. As the international design capital and a magnet for designers and creative talents, this city is the perfect place, where the exclusive location on Via Manzoni fully reflects the values and identity of the brand, reinforcing is visibility. Two hundred square meters on two levels, facing the street with two large windows, as a reference point for sector professionals and enthusiasts of signature design for living spaces.
In a retail concept created by Bestetti Associati, the artistic directors of the brand, architects and interior designers can find the ideal stylistic language for their residential and contract projects. A balanced blend of luxury, elegance and refinement, ready to adapt to any typology and any aesthetic objectives. Inside the showroom, a central role is played by the ‘materials library’: an area set aside for samples, with the aim of providing professionals with all the know-how of the company, transmitting the culture of workmanship of various fine materials include various wood varieties, marble, leather, fabrics and metals.
Fabio Merli, CEO of Opera Contemporary, explains: “Our district, known all over the world as the cradle of contemporary design, has an outstanding manufacturing tradition; in particular, Opera Contemporary conserves a unique type of know-how in the crafting of materials, especially wood. The first single-brand showroom of Opera Contemporary, for us, represents the growth of our company in an even more tangible way, as an emblem of the excellence of Made in Italy.”
The brand’s décor offerings extend across various settings – from the living area to the bedroom zone – permitting high levels of customization to respond to the requirements of a demanding and cosmopolitan clientele. A true design hub, curated with great aesthetic precision by Bestetti Associati, to generate a refined, intimate atmosphere. Wood is the dominant accent, with dark floors in contrast with the pale walls, and paneling developed to create a setting of great breadth, putting the emphasis on the products.
“The extraordinary woodworking tradition of Opera Contemporary – says Kicco Bestetti – has allowed us to reveal the value of its image, transforming lines into products that stand out for the elegance of every single detail. The first Opera Contemporary single-brand store is the result of strategic effort. We wanted to construct a flexible model that can be quick and dynamic in its evolution, and therefore capable of grasping and interpreting changes, in keeping with a corporate vision.”