In London, a supermarket by Camille Walala

At the Design Museum, a signature supermarket installed by the designer Camille Walala, to underline the importance of creativity and to support young artists

The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve

The very colorful graphics of Camille Walala explode in a temporary supermarket that was open for one week in April (now online here) at the Design Museum in London. A playful space, between an art installation and a real store, in an initiative to support young artists and to emphasize the importance of creativity, with a luminous sign Creativity is Essential.

On view, and on sale, visitors find the goods usually seen on supermarket shelves, such as pasta, canned goods, coffee, beans, detergents, toilet paper. But the packaging is artistic, thanks to a collective of ten creative talents, including Amy Worrall, Charlotte Edey, Holly Warburton, Isadora Lima, Jess Warby, Joey Yu, Katherine Plumb, Kentaro Okawara and Michaela Yearwood-Dan.

The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
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“This last year has been a trial for artists, who were unable to show their work or collaborate in a normal way,” Camille Walala says. “The supermarket is a great way not only to support the Design Museum, but also to put the spotlight on ten brilliant young artists who through this project have a new platform for their work.”

The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
Al Janoub Stadium - Al Wakrah, Qatar - Photo © Hufton+Crow
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
The Supermarket @ Design Museum of London - Photo © Ed Reeve
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The products can be purchased at normal prices, and become collector’s items available to all, with proceeds earmarked for the new Emerging Designer Access Fund of the Design Museum, a ‘pay-it-forward’ program that allows emerging artists and designers to have free access to the museum’s exhibitions and events, supported by the brand sponsor Bombay Sapphire.