Design Holding acquires Ydesign e-commerce

The group has come to an agreement with the American platform specialized in online sales of lighting and furniture

Wire Line di Formafantasma per Flos, ph Tommaso Sartori

Design Holding, the international group operating on the global premium design market, containing companies like B&B Italia, Flos and Louis Poulsen, through a fully controlled and newly formulated company, has acquired YDesign, an e-commerce operation for lighting and furnishings, with headquarters in Walnut Creek, California.

With 200,000 active clients and sales of over 160 million dollars per year, YDesign operates through two websites, YLighting.com and Lumens.com, and distributes brands like Artemide, Foscarini, Kartell, Muuto, Nemo, Tom Dixon, as well as Flos and Louis Poulsen.

The acquisition is part of the strategy of Design Holding calling for expansion into different markets, especially that of North America, to reinforce digital presence and provide more services for both private clients and architects-designers.

“We are enthusiastic about welcoming YDesign Group and its management into the Design Holding family,” says Gabriele Del Torchio, president and outgoing CEO of the group (his resignation is effective on 30 April 2021, the date of the conclusion of his term).
“This acquisition is part of a wider-ranging strategy, which will make Design Holding the leading innovative premium design platform, with multichannel operations. We were impressed by the wide assortment of  products of YDesign, the relationships of trust it has formed with worldwide brands, its operative excellence and ability to support clients throughout the purchasing process, with highly qualified sales and assistance teams. Conservation of the organization of YDesign and its independence will form the foundation for the success of this collaboration. At the same time, YDesign can benefit from the global presence, distinctive product and marketing know-how of Design Holding.”