Wall&decò continues to produce aesthetic surprises. In January the brand launched the Contemporary Wallpaper 2021 collection, in a completely novel way, through a virtual museum, the WeMU | Wall&decò Experience Museum, a digital invention for the occasion.
Now the brand is back with an exclusive presentation of a new collection, created in partnership with Studiopepe: Essential Wallpaper 2021 offers five new patterns – three by the designers Arianna Lelli Mami and Chiara Di Pinto, two by the art director of the company, Christian Benini. A collection known as “essential” due to its aesthetic language, but also featuring intriguing touches thanks to its accentuated 3D design.
These virtues are the result of the workmanship that goes into the entire range: skillfully hand-finished plates bring out the stucco coloring and the natural effects; the deep reliefs sculpt the surfaces, enhancing walls with unusual ton sur ton architectural elements.
The main inspiration for the wallpapers – Ashi, Ha, Hikari, Komorebi, Yoku – comes from the Japanese tradition, which has influenced the development of the various patterns: “We observed the fascinating manual skills of folded paper, typical of Japanese culture – the designers explain. – The names have meanings directly linked to traditional techniques. The idea was to start with a sheet of paper and make it come alive through the three-dimensional effects of folding.”
Material volumes, games of chromatic overlays, inspirations from nature, rigorous graphic design: the essential character of the collection belies its complexity, filtered by the “creative, optimistic and rational” personalities of the three designers, as they explain in an exclusive double interview in which to peek behind the scenes of the creation of this collection.