Versace Home, a new showcase in Milan

The brand opens a boutique in via Durini evoking the elegance of Versace residences

Versace Home, Milan flagship store
Versace Home, Milan flagship store

Versace Home opens a new flagship and showroom in via Durini 11, at the very heart of the design street of the city, during the Milano Design City.

The concept of the space, opened in collaboration with Interni Spa and realized by Vudafieri Saverino Partners firm, evokes the unique elegance of Versace residences, starting from the architectural style of the building that host the showroom.

Versace Home, Milan flagship store
Versace Home, Milan flagship store

Structured like a real home spanning across 500 square meters, the store features an entrance hall, dining room, long corridors and a master suite comprising a bedroom and sitting room, until a secret garden.

Versace Home, Milan flagship store
Versace Home, Milan flagship store

Boutique walls are decorated with symmetrical frames; gold leaf accents serve as a backdrop to display bookcases. Playful contrasts can be found in the curtains: the fabric is replaced with wire mesh panels that reference an industrial style. Gold tones permeate the space, while the graphic Greca pattern adds continuity to the space.

Versace Home, Milan flagship store
Versace Home, Milan flagship store