Interior design: Masquespacio
Architect: Luca Gobbo
Construction: Augusto Contract
Furniture & Customized Lighting: Design Masquespacio, Production Augusto Contract
Granite: Mosaic Tiles
Photo credits: Gregory Abbate
What quotas of importance do decor and the menu have on the success of a restaurant? It’s about fifty-fifty. As has been grasped by the team of Masquespacio, the Valencia-based studio of creative consulting that combines interior design and marketing to give rise to projects of branding and interiors with a single, unified style. The concepts formulated by the founders Ana Milena Hernández Palacios and Christophe Penasse are fresh and innovative, and often become winners of international prizes. In a recognizable approach, these concepts are also see in a version customized for the new identity of Bun Burgers, a quality burger restaurant chain with a new facility on Viale Bligny in Milan.
Very close to Bocconi University, the goal was to hit a target of younger generations, while at the same time embodying a more sophisticated approach. Instead of a vintage industrial look – a recent trend in similar eateries – Masquespacio has taken an opposite tack, generating an atmosphere with an accent on the authenticity of Bun and its successful hamburgers.
The team began with investigation of the existing elements of the space, with the aim of incorporating them in the overall design. They have thus conserved the exposed brick and the arches that set the tone, to which they have added other arch forms, for a uniform look, in the colors green and violet.
The space of 140 sqm thrives on the lively hues of tiles combined with touches of gold, for a setting that improves the mood, the appetite and convivial pleasures. The choice of inserting long wooden tops for the tables – the furnishings and lighting are custom made – together with a large number of plants, underlines the healthy ‘zero plastic’ philosophy of Bun. Now the work in progress continues in other outlets of the chain. The next opening: Turin.