Mara’s industrial look

To celebrate its 20th anniversary, the fashion brand Golden Goose opens a new headquarters in Milan and decorates it with character, choosing the Simple Chairs by Mara

Golden Goose, Milan
Golden Goose, Milan

Inside two large sheds in the area that will host the Olympic Village during the winter games of Milan-Cortina 2026, Golden Goose has created its showroom in collaboration with the studio ML Architettura. The industrial look applies to both the container and the content, with the choice of the Simple Chairs by Mara for all the spaces. The atmosphere inside the two blocks, clad in black sheet metal, is that of a creative workshop.

Golden Goose, Milan
Golden Goose, Milan

The offices are located in the larger building, on three levels, while the showroom is in the smaller unit. The architecture of the display space is theatrical, accessed by way of a corridor that becomes an immersive pathway in every season, a new narrative of the new collections. The setting is enhanced by the walls entirely finished in plaster, applied with a sprayed technique, and lit by a sequence of 11 LED strips with a length of 18 meters. The display fixtures have a gold chrome finish, alternating with the Simple Chairs by Mara. In pure Seventies style, the chairs have clean, essential lines, with seat and back in aluminium and a structure in coated steel. Stackable, light and easy to move, also available in a stool version.

Golden Goose, Milan

Photo © courtesy of Golden Goose