The colors of social rating

Even colors can reflect the digital society where we are living. Let's find out how

Florenzia by Novacolor - Photo © Gianluca Cisternino
Florenzia by Novacolor - Photo © Gianluca Cisternino

Digital addicted! This is the outstanding aspect of everyday life, to the point of becoming invasive, influencing behavior rating systems (as was already happening in China, after a surprising preview provided by one episode of the TV series Black Mirror). Personal reliability shifts towards social networks and digital assessments. The story focuses on this tendency and identifies the colors of a balanced range that focuses on transparency (metaphorically and concretely): pale lilac, a transparency that reveals rainbow tones, a bright, almost fluo red, sky blue and military green.

Novacolor | Florenzia (on cover)
Joy Revolution is the new concept of colors that accompanies the decorative finishes and coatings of the brand, as seen here in the Florenzia model. A green approach through healthful high-performance products. The application of Florenzia (a mineral stucco for interiors, with a base of pure slaked lime) permits creation of remarkable decorations with a glossy effect, in soft and vibrant tones.

 

Echo by Fiam Italia, Design Marcel Wanders
Echo by Fiam Italia, Design Marcel Wanders

Fiam Italia | Echo
Echo takes form from the idea of creating a surface that physically extends towards the observer, engaging and surprising. To create this showcase, Marcel Wanders explores new techniques for shaping glass, in which crafts and technology join forces: the surface is composed of three-dimensional geometric forms, triangles, squares and rectangles, obtained through the brand’s unique technique of bending glass.

Hugo Floor by Slamp
Hugo Floor by Slamp

Slamp | Hugo Floor
Solid yet fluid: a magical effect that relies on the use of an invisible steel skeleton wrapped by musculature in Lentiflex®, the innovative material by Slamp that liquefies LED light, making it soft and uniform, so the modules seem to float in space. Here we see Hugo Floor, the floor version of the family of lamps of the same name, new for 2020.

Sengu Sofa by Cassina, Design Patricia Urquiola
Sengu Sofa by Cassina, Design Patricia Urquiola

Cassina | Sengu Sofa
A delicate design with generous volumes declined in different compositions. This is Sengu Sofa, the latest proposal designed by Patricia Urquiola for “I Contemporanei”, a collection by Cassina. Its structure recalls a Japanese imaginary, but the most innovative aspect lies in the materials used (100% recycled fiber is introduced into the cushion padding), the result of a collaboration with Poli.design of the Polytechnic University of Milan.

Bebop by Fermob, Design Tristan Lohner - Photo © Sébastien Erôme
Bebop by Fermob, Design Tristan Lohner – Photo © Sébastien Erôme

Fermob | Bebop
The Bebop family is getting bigger! For a lounge area on a terrace or an indoor living room, this minimal and occasional table adapts perfectly, even varying its function as a pedestal table, an ottoman or a bedside unit. Along with multifunctional performance its strong point is lightness: it is made in 100% ultra-light aluminium. Design Tristan Lohner.

Aston Club by Arper, Design Jean-Marie Massaud - Photo © Frederik Vercruysse
Aston Club by Arper, Design Jean-Marie Massaud – Photo © Frederik Vercruysse

Arper | Aston Club
The design of Aston evolves to offer even more comfort. The result is Aston Club by Jean-Marie Massaud, a seat of extraordinary yet discreet elegance. With an eye on sustainability: the internal parts of the seat are in recycled post-industrial plastic. At the end of its life, Aston Club – produced without glues – can be completely disassembled for recycling or reuse of all the materials.

Kite by Stellar Works, Design Nendo - Photo © Stellar Works
Kite by Stellar Works, Design Nendo – Photo © Stellar Works

Stellar Works | Kite
Three collections mark the debut of the collaboration of the brand with Nendo. Alongside the Blend stools and the steel Frame system, we should mention the Kite line of seating: a compact chair created for commercial and hospitality spaces, thanks to its reduced structure. The back (in two heights) is the distinctive feature, embracing the whole chair to create a protective shell for greater privacy.