China travels fast while the rest of the world slows down. Companies operating on this market cannot help but grasp the moment, recognizing opportunities across the territory. Poliform, which has had an established presence in the Far East for two decades, has seized the time to open a new exclusive showroom in Ningbo, Zhejiang province (a young, growing city, though with deep historic roots, as it was once one of the main destinations on the Silk Road).
The brand’s 18th showroom is the latest located in the main Chinese cities, including Beijing, Shanghai, Chengdu, Hangzhou, Nanjing and Qingdao.
The new space, inside a mall, narrates the brand’s contemporary lifestyle, exactly like every other Poliform single-brand store in the world, through a series of domestic settings based on great linguistic and stylistic coherence.
The architectural force of a helical staircase at the center of the living area catches the eye, while permitting the daytime collections to gravitate around it with great fluidity: not just the large upholstered furnishings, but also the complements, systems and dining solutions, all the way to the kitchen, subdivided into wet and dry segments and installed with the Artex and Phoenix systems.
Also on ground level, the bedroom zone has its own space, presenting a bedroom and a large wardrobe. This compositional approach of a complete home environment is replicated on the upper level, enhanced by a meeting room for encounters with clients, architects and designers.
No 1942 East Zhongshan Road
Yinzhou district, China