The inimitable touch of Jean-Marie Massaud is back for Poliform, in the design of a new proposal for the living room in 2021. Westside, Mondrian and Bellport are now followed by Saint-Germain, an upholstered furniture system with sinuous, sensual forms. As in the previous iconic collections, the modular approach is wide ranging, with an accent on comfort: islands of extreme relaxation, composed of multiple elements.
The stylistic plot changes, however, since Saint-Germain stands out for soft roundness in all the modules of the series; an enveloping nature that creates linear sofas, L-shaped configurations or organic compositions. This is a novel concept with respect to the more rigorous linear approach usually applied by the French designer, emphasized even in the coverings, in fabric or leather, that frame the full volumes.
The dialogue between Massaud and Poliform has a long history, and the experimentation carried out is based on a shared, solid vision of intentions: “a shared evolution,” as the designer puts it. “The company has a unique way of generating refined, timeless elegance,” which in the new collection created by Massaud “is inspired by the pursuit of something that is both unique and universal, the desire to share beauty, sensuality, culture and quality.”
Saint-Germain fits perfectly into this idea of a warm, familiar landscape, producing a precise sensation of pleasant domestic wellbeing.
The new system finds an ideal context inside the updated compositional settings of Poliform Lab – the corporate showroom – organized in a fluid itinerary that crosses kitchens, living areas and bedroom zones, amidst architecture and furnishings that bring out the great variety and versatility of the brand’s offerings. The same fluidity found in the soft, sinuous lines of Saint-Germain.