Maison&Objet, new digital offerings

On 27 January, the Digital Days of Maison&Objet begin, in a proposal that combines products, in-depth coverage and networking. All totally online

Maison&Objet_MOM Digital Days
Maison&Objet, MOM Digital Days

Having postponed the physical event until September, Maison&Objet keeps its position at the beginning of the international calendar by taking the showcase of Paris Nord Villepinte into the virtual world. After the successful and experimental edition of the Digital Fair last September, in tandem with Paris Design Week, Maison&Objet returns with the Digital Daysa review lasting 8 weeks in which to discover new products, trends and concepts, entering into contact with the network of M&O.

Starting on 27 January and continuing until 19 March, the MOM platform expands its range (not just virtual showrooms) to generate new content and new opportunities: every week, a different theme will be analyzed through products, and hence through brands, including the most representative thanks to the support pf a French or international trend agency (Wednesday); but also through the factors behind the trend – brands, retailers, boutiques, concept stores and more – to attract new consumers (Thursday). Finally, the theme will extend into new appointments in relation to social changes and the expectations of consumers, with original solutions proposed by new talents: all in the Digital Talks (Friday).

A Live Chat (organized as an instant messaging system) will facilitate connections, requests and discussions, also directly with the brands taking part in the platform.

Here’s the program:
Unexpected Gift: 27-29 January
Trend Deco: 3-5 February
Well at Work: 10-12 February
Craft, Métiers d’art: 17-19 February
Outdoor Living: 24-26 February
Sustainable: 3-5 March
Premium Design: 10-12 March
So French: 17-19 March

IFDM will be partner of M&O for an exclusive products selection on Well at Work theme. 

The appointment with Maison&Objet in Paris is from 9 to 13 September, with a focus on the sector “Work! and Projects.”