In the London shopping temple par excellence, Elie Saab Maison is opening a point of sale, precisely during the year-end festivities. On the third floor of the most famous building in Knightsbridge, that of the exclusive Harrods department store, 120 sqm form the stage for the stylistic elements of the brand painstakingly developed by Carlo Colombo, creative director of Corporate Brand Maison.
An elegant presentation of the collection, through pieces of great impact made with the finest materials and craftsmanship, in a perfect symbiosis of fashion and design. The offerings range from items for the living area to others for the more private context of the bedroom, interpreted in an unconventional way with furnishings normally seen in the living room, including the Valet de Nuit system that includes a series of mirrors, and structures for the placement of objects, and the Monolith sofa placed beside the Voyage Royale bed.
This will also be the exclusive location next year of the first piece in the company’s Home Office Collection. Harrods and Elie Saab Maison have a lot in common, since they are both known for their peerless offerings of luxury products that always put the customer at the center of every single initiative, every single design.
“A stop in London was a must, in the voyage we have begun with the ELIE SAAB Maison project, starting in Milan last September,” says Massimiliano Ferrari, President of Corporate Brand Maison. The division of the group calls for an impressive international growth plan, with as many as 25 new openings planned for 2021. Starting in January, with Beirut and Dubai.
