Giorgetti lands in London. Del Vecchio talks strategy

A space in Fulham, in collaboration with Interni

Il nuovo store di Giorgetti a Londra
Showroom Giorgetti, London

Giorgetti lands in London with its first single-brand store in the UK, in the Fulham district, a favorite of design buffs.
“Our goal is to create unique, detailed architectural projects, and we needed a suitable showcase in the British capital, a reference point for residential and hospitality projects from around the world,” says Giovanni Del Vecchio, CEO of Giorgetti. “The London store does not present only our world-famous products, for their timeless image and quality, but also an impressive selection of materials and technical solutions to respond to all the needs of our clients.”

A store, as Del Vecchio continues, “designed by our in-house team and art direction, to display new products for 2020 and iconic creations, and to act as an instrument of our strategic vision: a vision in which Giorgetti is involved in the transition I like to define as from object to project.” 

Il nuovo store di Giorgetti a Londra
The new Giorgetti store in London

On two levels for a total area of 400 sqm, the store “is aimed at anyone who identifies with values of elegance, quality and uniqueness, people who like to surround themselves with artistic, exclusive and extremely functional items,” Del Vecchio adds. “It is an experiential setting for clients, but also a destination for architects and interior designers. In this space of creativity, personalization can be carried out to generate true custom concepts in both residential and contract applications.”

Il nuovo store di Giorgetti a Londra
The new Giorgetti store in London

An investment that underlines the importance of the English market for the brand: “Distribution is a very important asset for Giorgetti, especially in this particular year, when digital channels have had greater weight. With the introduction of kitchens and wardrobes, outdoor furnishings and the Atmosphere complements, over the last 5 years the brand has reinforced its offerings in terms of product lines, in a complete range of articles and finishes. The opening in London is part of a wider strategy, indicating our desire to improve the visibility and availability of our collections, with the goal of consolidating the presence of Giorgetti on international markets. Designed to embrace and represent the distinctive characteristics of our brand, values like creativity, modernity and continuing research, the new space is another step forward towards full operation in the world’s most important cities.”

Il nuovo store di Giorgetti a Londra
The new Giorgetti store in London