Snaidero reinforces its activity in Russia

An opening and a new agency consolidate the company’s presence on the Russian territory

Frame by Massimo Iosa Ghini, Snaidero
Frame by Massimo Iosa Ghini, Snaidero

Russia is a long-term market for our company – says the CEO of Snaidero, Massimo Manelli – and today it represents about 4% of our sales, with a strong presence in the retail sector (80%) and a good position on the contract market (20%).”

These solid numbers have led Snaidero to expand and reinforce its operations in Russia. The first step was the opening of a new showroom in St. Petersburg, joining 20 others already opened in the country.

Way by Snaidero Design, Snaidero
Way by Snaidero Design, Snaidero

The store, with an area of 135 sqm and three streetfront windows, is located in the Petrogradsky district, the traditional high-end shopping zone of the city, at 23 Ulitsa Professora Popova. A flexible, dynamic space that presents some of the most iconic Snaidero kitchens, along with the latest creations: Vision by Pininfarina, Frame by Massimo Iosa Ghini, Way by Snaidero Design, the new Link by Andreucci and Hoisl, collections that narrate the heritage and quality of the brand.

Vision by Pininfarina, Snaidero
Vision by Pininfarina, Snaidero

Another step was the signing of a partnership agreement with the Ho-Me agency of Marco Zaiani, with the objective of repositioning the brand on the Russian market through activities of organization, marketing and sales, reinforcing operations in the territory, along with marketing management for Russia, assigned to Ivan Ceschiutti.

Link by Andreucci & Hoisl, Snaidero
Link by Andreucci & Hoisl, Snaidero