New domestic landscapes in the showroom

The Rubelli space in Milan gets an update, with a display concept created by Matteo Nunziati to reflect a strategic, differentiated relationship between textiles and decor

Mission accomplished. To tangibly mark the evolution towards a closer relationship between textiles and decor, making fabrics, wallpapers and furniture collections coexist in a single space. The Rubelli showroom on Via Fatebenefratelli in Milan gets a new look, in line with the growth of the Venetian company, which with a long textile tradition, since 1889, has shifted towards the creation of very contemporary but coherent collections of furnishings.

Matteo Nunziati, the new artistic director of Rubelli Casa, is the creator of the new display concept that mixes existing lines and new items for 2020, with flair and style.
“We wanted to make the all-around, versatile approach we offer clients, as well as designers, into something clearly visible,” says Marco Attisani, Director of the Furniture Division of Rubelli Casa and Studio Rubelli.


“Our showroom combines the display function with a true consulting service, provided by Studio Rubelli. This is a team of architects that develops interior design projects in various contexts, from residential to contract.”


Recent world events have led towards sales and marketing strategies that rely on digital channels to grant visibility to the contents of the showroom in Milan, in a succession of solutions already outlined by Matteo Nunziati. In relation to the needs of clients, the Rubelli team is ready to adapt these ideas in keeping with the spirit of the company.

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Photo Credits: © Matteo Imbriani