From Seregno to the world. The brand Provasi, specialized in luxury furnishings, tells its story on Provasi.TV, a new channel on which to broadcast live streaming events in a reserved, confidential way, for a selected audience only.
An initiative for communication, even at a distance, of new developments and manufacturing prowess, bypassing geographical boundaries and filling the gap left by the lack of the Salone del Mobile, postponed until 2021, which was usually the main moment of encounter between producers and dealers, designers and the public.
The first appointment is scheduled for 8 and 9 September, two days of episodes – ‘Provasi Confidential‘ – 45 minutes each, produced in English to reach an international audience. These events will continue during the 12 months to follow.
The platform also offers conversation rooms, virtual spaces that can be reserved to talk about projects and share them in a more private context, in conversations that can involve clients and architects, for example, decorators and the entire staff of the company. Furthermore, Provasi.TV offers the possibility of producing webinars or conference calls with journalists, dealers, architects and interior designers, or of organizing virtual visits to the company, for a “firsthand” experience of products prior to purchase.