Campari Soda and the #DesignConnection

The famous little bottle has been reinterpreted in three objects, between art and design

The year was 1932 when Davide Campari, an enlightened entrepreneur and art lover, invented the first single-serving aperitif in history, and asked the Futurist artist Fortunato Depero to create a little bottle with the form of an overturned glass, containing 9.8 centiliters. This bond between Campari and the world of design and art continues today, with the #DesignConnection, a series of three objects that reinterpret the famous little bottle, invented by three young designers.

Campari Soda, #DesignConnection, #SenzaFretta
Campari Soda, #DesignConnection, #SenzaFretta

The results are the #SenzaFretta clock created by Matteo Agati, which marks only the most important moment of the day, namely ‘happy hour,’ with a bottle of Campari Soda, in an ironic way of making time stand still.
The second interpretation is the #SenzaFronzoli coat rack by Agustina Bottoni, designed by involving the public through questions on Instagram.
The third is the #SenzaMaschere lamp by Serena Confalonieri, a complement that suggests the anthropomorphic features of a face, in a citation that links back to the artistic universe of Depero, a stylized silhouette that urges us not to wear masks, to always be the most original version of ourselves.

The #DesignConnection collection will be on view at Galleria Campari in Sesto San Giovanni, near Milan, in an installation that accompanies visitors on a voyage in time through the most important phases of the brand, with period posters, advertising and books.

Campari Soda, #DesignConnection, #SenzaMaschere
Campari Soda, #DesignConnection, #SenzaMaschere