Poliform makes a date for after the summer break with a series of new developments, initiatives that will run on digital channels alongside traditional face-to-face encounters, to reach an audience all over the world and to bridge distances.
Among the first events, in September the brand presents the showroom of Poliform Lab, a center of ideas and expression of the brand’s lifestyle, completely renovated with all the new product developments for 2021.
Here it will be possible to discover the Poliform atmosphere and mood, through architectural solutions and furnishings conceived for and made around human beings, their needs and desires. Not a simple showcase, but a narrative of settings, featuring proposals from which to gain inspiration for the decorating of your own home. A showroom to visit firsthand or from a distance through an intuitive interactive platform, enhanced by multimedia content, photographs, in-depth comments and video interviews with architects who have collaborated on the design of the new collections.
After the virtual visit there will be a program with both digital and physical encounters, such as the presentation of a photographic narrative of the first 50 years of the company, by the photographer Paolo Roversi.