New UK affiliate for Penta Light Group

In London, the group opens its third foreign affiliate, with the aim of growth in the contract sector

A new achievement for Penta Light Group, namely the opening in London of a new commercial affiliate. Penta UK is the third such step, after the recent openings of Penta USA in New York and Penta APAC in Singapore.

In London, where the affiliate will be joined by a new flagship store in the months to come, Penta Light Group will be able to present all of its offerings to the UK market, “which has always valued the quality and design of our products,” says the CEO Andrea Citterio; with its three brands – Penta (specialized in decorative design), Penta Architectural (outdoor and indoor technical lighting) and Arredoluce (collections of pieces by the great masters of design) – the group addresses the theme of lighting at 360 degrees.

“The UK affiliate – Andrea Citterio continues – has a strategic role with reference to the contract sector, which is increasingly important for our group. Some of the most outstanding international architecture firms are based in London, and for us this is a great opportunity to reinforce our brands in the world of design.”

The Penta UK project is helmed by Lorenzo Mazzarella as UK & Ireland Regional Sales Director, relying on extensive experience with the English market (with iGuzzini and Targetti). “This immediately gives great solidity to the new venture – says Marco Cavalieri, Group Sales Director. – We already have very ambitious growth plans, from the present to the end of the year.”