An example of “Aussie lifestyle” in the architectural ferment of Downtown LA

With this first project in the United States, Crown Group presents its version of an urban condominium inspired by luxury resorts

1111 Hilll Street, Los Angeles - Design by Koichi Takada Architects - Render © Doug & Wolf
1111 Hilll Street, Los Angeles - Design by Koichi Takada Architects - Render © Doug & Wolf

1111 Hill Street in Downtown Los Angeles, a mixed-use tower of 43 stories designed by Koichi Takada Architects, represents the first investment of Crown Group in the United States, a developer based in Sydney with a portfolio of projects in progress for a value of 5 billion dollars, in five cities on two continents. The project of a tower for residences, hotel and retail facilities, slated for completion in 2024, is the result of a joint venture between Crown Group, the Singapore-based firm Magnus Property Pte Ltd, and one of the leading Indonesian property developers, ASRI, the premium lifestyle brands division of Agung Sedayu Group.

1111 Hilll Street, Los Angeles - Design by Koichi Takada Architects - Render © Doug & Wolf

1111 Hilll Street, Los Angeles – Design by Koichi Takada Architects
Render © Doug & Wolf

1111 Hilll Street, Los Angeles - Design by Koichi Takada Architects - Render © Doug & Wolf

1111 Hilll Street, Los Angeles – Design by Koichi Takada Architects
Render © Doug&Wolf

Between South Hill and 11th Street – at the intersection between the financial and fashion districts and South Park – the architecture takes its cue from the typical tall sequoia trees of California, topped by a rounded summit which is a novelty for the Los Angeles skyline, whose regulations call for flat roofs on which to land helicopters. In the ground level platform containing commercial spaces, the facades open, branching towards the outside with an undulated canopy in wood that incorporates a “breathing green wall” that improves air quality, and the urban context at the level of the pedestrian walkways. The uppermost levels will contain over 300 apartments and exclusive shared spaces for the residents, while the lower floors are set aside for a hotel with 160 rooms.

Although the pandemic has slowed progress on new architectural projects that were already under way, Downtown is still an area of great ferment in terms of transformation of the urban fabric and socio-economic revitalization, as Iwan Sunito, CEO of Crown Group, remarks. “It’s rare to find the central district of a large cosmopolitan city on the verge of such significant change,” he said. “Downtown is experiencing a once in a generation revival – led by the heightened convergence of tech, media and entertainment in Los Angeles. There’s a great deal of investment and it’s exciting to think of what Downtown will be like in another few years’ time. It will be a highly sought-after place to live.”

Iwan Sunito

Iwan Sunito, CEO of Crown Group

“It’s clear that buyers are seeking more diverse offerings, so our fresh and unique Australian approach of functional resort-style living melded with sophisticated architectural design will fill a significant gap in the market,” adds Patrick Caruso, Head of US Development of the group.

Infinity by Crown Group, Sydney

The hotel operator has not yet been announced. Several hospitality brands are still being considered, including the one owned by Crown Group, Skye Suite Hotel, which has opened various structures in Australia in recent years, the last of which came at the end of 2019 with the new architectural icon in the center of Sydney, on Green Square: Infinity, again designed by Koichi Takada.

 

Infinity by Crown Group, Sydney