Ethimo: Design Inspiration

Nature is the main theme of the new Ethimo ad campaign

A new direction in the settings of Ethimo’s new offerings for 2020: bucking the trend in the outdoor furniture industry towards striking images from luxurious seaside contexts or indoor-outdoor flashes from equally posh residences and hotels, the company has chosen a conceptual pathway, showing is products inside contexts where the true protagonist is nature.
The sure touch of Bernard Touillon – a photographer gifted with an inner ISO capable of stopping the time of places, people and objects, capable of transforming a stop into deeply emotional imagery – decorates nature with the Ethimo collections, triggering free associations and extracting all the material impact of the outdoor furnishings created by the company helmed by Gian Paolo Migliaccio.

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The Botanical Garden of Palermo is the chosen location, where apart from the vegetation the light becomes the protagonist, in a game of shadows that create seamless chiaroscuro effects.
Ethimo’s products are seen in the wild, in a natural setting that also marks a return to the roots: precisely 10 years ago, Ethimo began its adventure with a presentation of its collection at the Moutan Botanical Center.

Swing collection, design by Patrick Norguet