Home&decò

Wall&decò presents the new digital service to keep the dialogue alive with its community

Cristallino by Wall&Decò

In this moment of emergency companies have to focus on the digital world and online services. A step that needed to be taken in any case, and has now become totally necessary. Wall&decò thus launches Home&decò, the brand new showroom service reinterpreted in the spirit of home-working.

The goal of the company specialized in wallpaper is to keep the dialogue with its community alive, to stay in touch from home and to offer clients the possibility of true online creative consulting. To activate this strategy, Wall&decò has turned to the art direction of Christian Benini, creative director of Wall&decò, who will welcome browsers into the virtual store and orient their search for new ideas with which to personalize the walls of the home; the designers offer direct video-chat consulting.

The service joins forces with the new W&d Xtra Reality app, which relies on augmented reality systems, interpreting and displaying patterns in 3D format on the screen of a smartphone or tablet.

Companies that have made similar choices include Lago, the Veneto-based brand that produces furnishings for every area in the home, which has activated an online decor consulting service that allows consumers to interact with designers, dealers and decorators through video calls and chats.