The Geneva Motor Show would have been the showcase for the launch of the new FIAT 500 full electric. But this important trade fair, like many others in the world of design, has been suspended. The Italian brand has in any case decided to unveil the new model, to respond to the curiosity of experts, press and fans.
As a tribute to Italian excellence, FIAT has made three one-offs with three different brands: Kartell, Giorgio Armani and Bulgari. What do they have in common? The use of natural and recycled materials: ecosustainability is a key factor in the new FIAT strategy, for which the 500 electric is the key model.
“The Kartell 500 has the characteristics of our brand – says Claudio Luti, President of Kartell. – It is inspired by the inimitable graphic sign of the Kabuki lamp Ferruccio Laviani has developed as the leitmotif of the identity of the new car, with unique details that replicate the pattern of our lamp and become special features of the car. The blue color conveys a strong identity, based on a range of hues already utilized by Kartell.”
With a colorful effect, the frontal grille, rims and mirror housings are made of recycled polycarbonate from parabolic reflectors at the end of their life cycle, crafted with the typical perforated pattern of Kabuki. The distinctive feature is the use of Kartell blue, derived from Klein blue, one of the brand’s identity colors. Materials, metal, glass, rubber, plastic and fabric are all interpreted in the same hue.
An interesting game of contrasts emerges between the dark outer color and the luminosity of the interiors, with a pale, light look. The plastics of the interiors have a tactile textile effect in 100% recycled polypropylene, like the chairs in the latest Kartell collection. The fabrics have a natural look, in completely recycled polyester.
“I believe a project of this type should not be interpreted simply as a new model or a new product, but as a new approach to mobility and design – Claudio Luti remarks, who is also the President of Salone del Mobile. – In short, an intriguing experience that creates emotion.”