Giorgio Armani announces the reopening of the Paris Armani/Casa boutique in a completely renovated, larger space. Still located at 195 Boulevard Saint-Germain, the store spans across a total area of 300 square metres.
The concept is reminiscent of the large Armani/Casa store on Milan’s Corso Venezia, and was designed to create a warm and sophisticated atmosphere in true Armani style. In both the day and night areas, the product displays range from furniture and décor to accessories and fabrics.
The elegant, linear design is highlighted by the light oak tones of the wall upholstery and the onyx flooring. Full-length panels in thin platinum metal mesh serve as dividers, filtering the natural light and providing an airy feel. The space is illuminated with gorgeous natural light that floods through the glass store front and large windows. The Armani/Casa symbol, the iconic Logo Lamp, has been etched into the wooden panels of the ground floor walls.
The dynamic, linear design of the tables and displays underscores the feeling of a constantly evolving project and a vibrant, creative atmosphere. The dominant hue is platinum, whose softer, more elegant tones contrast pops of bright colours. Both elegant and fluid, the space embodies the sophisticated freshness ever-so characteristic of the brand. The store will feature the current season’s new designs, including furniture, lamps, accessories, wall upholstery, fabrics, rugs and textiles.
