Important new developments for Rubelli. The company founded in 1889 has decided to entrust its creative direction in the furnishings division to Matteo Nunziati, an architect and designer specialized in the creation of luxury hotels, wellness centers, spas and residential projects.
The new Creative Director will focus on the coordinated image of the Rubelli Casa brand: installations, showrooms, points of sale and communication. Nicolò Favaretto Rubelli, CEO, comments: “Starting from a pencil stroke on a white page, Matteo Nunziati has designed Rubelli Casa as a coherent whole based on quality, attention to detail, and the strong character of the Rubelli fabrics collection: the two divisions reinforce each other.”
The presentation to the public will happen during the upcoming Salone del Mobile.Milano, including two upholstered furniture lines by the designer complete with sofas and armchairs, a chair with unusual use of materials, a series of coffee tables and side tables, a bookcase and a line of settees. The new collection has been created for the residential sector, but is also ideal for contract applications. “The path for Rubelli Casa has been to create a very contemporary but at the same time balanced, consistent, linear collection – says Matteo Nunziati. – In a certain sense it is paradoxically classical, but not nostalgic or full of citations; instead it is subtle, dense with memories, capable of suggesting an idea of order, balance, proportion, harmony of the parts, a love of fine details and workmanship.”
This year Rubelli Casa takes part in Milano Design Week with a booth at the Salone (twice as large as last year), located at the entrance of Pavilion 3. A display will also be set up in the company’s showroom at Via Fatebenefratelli 9 to focus on new developments, like the Asola modular sofa, with minimal design and enveloping lines, and the Tela chair with seat structure in solid woods, offered in a range of types: eucalyptus, canaletto walnut and wenge-stained ash.