MIPIM puts the spotlight on a sector in transformation: hospitality

The 2020 edition, from 2 to 5 June, focuses on investments and innovations in the hotel and hospitality sector, marking the passage from niche trend to key of interpretation of the evolution of the real estate industry

Ingresso Mipim ©V DESJARDINS -IMAGE&CO
Mipim Cannes ©V DESJARDINS -IMAGE&CO

The future is human. The tech revolution and the changes of cities and lifestyles shouldn’t lose sight of the needs of human beings, their natural striving for better quality of life, environmental and economic sustainability, as well as security.

MIPIM 2020 focuses on the need to put humans at the center of businesses regarding construction and mobility, encouraging the development of open, connected and inclusive cities. A goal that can be reached by passing through one of the leading sectors at this edition of the event: hospitality, which has a crossover impact and contaminates every segment of the real estate industry. The theme is very timely, as is borne out by the return of global funds to investment in hotels, marking the passage from a niche trend to a key indicator.

Conferenza Mipim ©V DESJARDINS -IMAGE&CO
Mipim Conferene ©V DESJARDINS -IMAGE&CO

The 2020 edition organized in Cannes from 10 to 13 March by Reed MIDEM provides about a dozen conferences and networking events, an exclusive summit and an entire display area of 1000 square meters in Pavilion 3 precisely for this theme. Hospitality will be a special category in the MIPIM Awards. In recent years hotels and hospitality have been the protagonists of a phase of transformation, challenging certain traditional schemes. Hybrid solutions have reached the market that diversify the choices available to guests, wagering on art and design, communal spaces, food&drink, technology and affordability.

“Space as service; this is one of the emerging trends,” says the director of MIPIM Ronan Vaspart. “This is why the fair will examine the best ways to serve users of cities.” The various panel discussions, including the visionary contribution of Philippe Starck, will analyze how new hosting modes are favoring growth in the real estate sector. Putting people and the environment at the center inevitably means paying attention to social and environmental issues.

Jury Meeting ©V Desjardins - Image&Co
Jury Meeting ©V Desjardins – Image&Co

MIPIM 2020 will respond to the global demand for sustainability, concentrating on new developments for the reduction of consumption and emissions in the real estate industry, and for inclusion, imagining cities that are open to diversity and sensitive to questions of gender. These themes will also be discussed by authorities and mayors of many important cities: over 550 will be on hand for the fair. In the meantime, the finalists of the MIPIM Awards have already been selected: 45 projects in 19 countries, from which winners will be chosen in 11 categories.

Mipim Cannes
From 2 to 5 June