Chairs will be the protagonists of the Porada International Design Award 2020, the international competition of ideas promoted by Porada, leading brand of Italian design, and POLI.design, with the patronage of ADI, the Association for Industrial Design.
Innovation, originality and search of new design solutions for woodworking are the guidelines that will inspire designers who decide to participate and interpret the values and identity of Porada, the leading brand of Italian design. Goal of this new edition that is open to Italian and foreign designers and creative people (individuals or groups), professionals or non-professionals, corporate employees and students.
The numbers of the competition have become important: 316 projects are presented to the jury in the latest edition dedicated to the creation of different types of sideboards and cupboards, of which 222 belonging to the professional category and 94 to the student category. Numerous adhesions from Italy, but equally positive the international response:
Brazil, Chile, Colombia, Egypt, Japan, Jordan, Turkey, Thailand, are just some of the nations involved. Six winners – three in the Professional category and three in the Student category – who have been able to grasp the spirit of the competition by proposing innovative and original projects will be awarded during the Design Week 2020 at the Porada Showroom (via Borgospesso 18 in Milan).
Projects relating to the 2020 edition must be original and unpublished; they must enhance the use of production technologies and woodworking processes and typical finishing of the solid wood. The projects should also comply with specific functionality, with the
current safety standards, with ergonomic characteristics, with both environmental and sustainable design characteristics. Wood, whether in natural-finish, preferably in finishes prevalently used by the company, or painted, can be combined with metal, mirrors, crystals, leather, hides or fabric.
A jury composed of renowned experts in the field will judge and select the winning projects. In evaluating the entries, the judges will take into account: their originality, the degree of innovation and pursuit of new design solutions related to the processes typically used for solid wood, experimentation with materials and surface finishes, the capacity of
projects to define and anticipate scenarios of use and innovative concepts in the use of wooden furniture and contemporary furnishings, with particular regard to typological, technological and morphological decisions.
