The “PedraliPalaceofWonders” presents inspirational settings, but forcefully inserted into a narrative reality. The story comes alive at Maison&Objet, with a booth designed by the firm Calvi Brambilla, featuring thematic rooms that illustrate the variegated character of Pedrali, the ability to delve into the widest range of different contemporary contexts with multiple decor solutions: environmental tableaux that draw on the Italian tradition (through materials, bas reliefs, carpeting, finishes) to take on details and affinities, forming a single showcase for the latest collections, as well as a concrete representation of the company’s design approach.
Héra by Pedrali – Design Patrick Jouin
In a welcoming, minimalist restaurant with a Nordic spirit, Héra, the chair designed by Patrick Jouin, becomes the protagonist together with the wooden material of its enveloping form; next comes an urban cafe where convivial creativity is perfectly expressed by the Jamaica collection by CMP Design, based on the famous bar of the same name on Via Brera in Milan. Another setting is a modern pastry shop, in total ‘bon-ton’ harmony with the Jazz seating collection (including the new chair). Finally, a terrace – the perfect place for outdoor furnishings – features the Remind chairs in polypropylene by Eugeni Quitllet and Tribeca by CMP Design, the former based on the soft, sinuous curves of the wooden chairs of the second half of the 19th century, the latter suggesting the classic outdoor seating of the 1960s in metal with woven materials.
Jamaica by Pedrali – CMP Design
Tribeca by Pedrali – CMP Design
Remind by Pedrali – Design Eugeni Quitllet
A exceptional stage has been set aside for the new development Soul Soft, a special version of the armchair with a structure in solid ash wood and polycarbonate seat designed by Eugeni Quitllet in 2018, seen here with a padded seat covered in genuine leather.
Soul by Pedrali – Design Eugeni Quitllet
Jazz by Pedrali
To mark the tenth presence at the fair in Paris, Pedrali emphasizes its synergy with the market, which finds its best expression precisely through design. “For 30 years we have operated in the French capital, and for 10 years we have been a part of Maison&Objet, a dynamic, quick fair, a place for creativity that makes a perfect start of a year with a breath of fresh innovation – says Monica Pedrali, owner of the company. – Europe is our home market, and for us France is one of the leading countries in terms of sales. We have a team of 30 people in this territory, now at the second generation, and a network of dealers who have worked with us for decades. It is interesting to constantly offer them new products, because the French know how to recognize the quality of our production, our know-how and our unique character: they love Italian manufacturing, and they know the difference between editions and industrial items.”
The relationship between Pedrali and France illustrated by the Ester chair, the result of the creative verve of Patrick Jouin designed for the restaurant of Alain Ducasse at The Dorchest in Paris, Alain Ducasse au Plaza Athénée: a product which with its refined looks has become one of the most coveted for hospitality projects, from the other Ducasse venues around the world – the latest are the Esterre restaurant (the name is no coincidence) in Tokyo and the miX restaurant in Dubai – to the Raffles Hotel in Singapore, or the Louvre Museum restaurant in Abu Dhabi to the award-winning Auberge de l’Ill in Illhaeusern.