Mexico welcomes the first flagship store of Désirée. The upholstered furniture brand of Gruppo Euromobil arrives in Guadalajara, a center of strategic importance for the Latin American market, opening a new space in collaboration with the local partner Altura Group.
“This is an important step for operation in a rapidly growing market such as that of Latin America – says Gaspare Lucchetta, CEO of Gruppo Euromobil. – With Désirée we export the Italian style and mood that set us apart.”
The creations of Désirée, including sofas, armchairs, beds and complements like ottomans, small tables and carpets, are made with natural and completely recyclable raw materials, and enliven the space, displaying the quality of a brand that stands out for high functional and aesthetic quality. Visitors will discover the products created by internationally acclaimed designers like Marc Sadler, Setsu & Shinobu Ito, Matteo Thun and Antonio Rodríguez, Simone Micheli, Jai Jalan, Roberto Gobbo.
This experience will not be an end in itself: “It is a pilot project that will point the way for replication of the same approach in other countries. Opening a monobrand facility means finding the right partnerships, such as the one with the Altura Group, which believes in us, our company and our product,” says Gaspare Lucchetta.
