“I have met Bice only recently, but I am certain she will be able to make our company take another step forward,” says Daniele Mazzon, General Director of Cristina Rubinetterie, announcing the hiring of Bice Marceca as the new Marketing & Communication Manager.
This choice is part of the strategy of consolidation of the corporate structure. Mazzon defines the characteristics of Bice Marceca as follows: “She is a pragmatic woman, determined, passionate about her work. These are important gifts for us at Cristina Rubinetterie, where we believe strongly in the value of human resources as a way to excel and to grow, especially in a world where the sharing of objectives among colleagues is increasingly crucial.”
Marketing & Communication Manager of Cristina Rubinetterie
Bice Marceca, previously Marketing Director of Boffi De Padova, has solid experience in the sector, and will have the task of coordinating the marketing team and all the activities connected with development and consolidation of brand reputation on a global level. “I begin this new work experience with much enthusiasm, in an authoritative brand rooted in the district, which has gained credibility in Italy and abroad for its values: high quality of the collections and strong focus on the production process. These are important requirements in order to cope with and stand out in increasingly competitive market,” says Bice Marceca, adding: “My insertion is part of an overall project to create a working team composed of specialized professionals, contributing to the growth of the brand.”
Cristina Rubinetterie was founded in 1949 by Ezio Cristina in Gozzano, Novara. At the end of the 1980s an important acquisition – that of Silfra, a brand specialized in the production of drain columns, electronic and timed faucets – gave rise to Gruppo Cristina. The first showroom was opened in Milan about two years ago: four windows on the historic Via Pontaccio, located in the heart of the Brera design district.
