In the digital age there is not just one physical reality. The traditional store is not the only way to attract clients and to develop a brand. Poltrona Frau is aware of this, and has organized a new policy of online operation.
This year the company has radically updated its website, launching an e-commerce platform. A choice that is consistent with the policies of Poltrona Frau, which for some time has been working in a global, multi-channel perspective, in line with the latest purchasing trends.
“The digital approach makes it possible to increase the level of personalization of products, another key factor in the Poltrona Frau experience. In a flash you can see the selected item in your preferred covering, or in one of the many colors of Pelle Frau® or the fabrics of the collection, making it possible to get a precise idea of the final effect. The e-commerce site is therefore another step forward in the company’s strategy aimed at reinforcing the relationship and interaction with our clients,” says Nicola Coropulis, CEO of the brand.
The objectives are clear: to continue to grow, offering clients a unique brand experience of excellence and reinforcing the trademark online. The platform provides a voyage inside the world of Poltrona Frau, to discover furnishings and complements without leaving home, comparing them and purchasing them in personalized versions. Which can all add up to increased consumer loyalty.
