Spotlight on Made in Italy

From De-Signo to the Master Classes, from the SaloneSatellite Shanghai to the Salone.Shop: all the best of the Salone del Mobile.Milano Shanghai scheduled from 20th to 22nd November at the SEC

11th September 2019 – from 20th to 22nd November at the SEC Shanghai Exhibition Center the spotlight will be on the Salone del Mobile.Milano Shanghai: now, more than ever, the Design Path launched by the event shows just how design has become the common language between China and Italy, uniting two age-old cultures and suggesting that the coming together of Chinese appreciation of beauty and quality and Italian design, creativity and manufacturing can lead to a profitable exchange for both countries.

SEC, Shanghai Exhibition Center
SEC, Shanghai Exhibition Center, © Salone del Mobile.Milano

The presentation of this fourth edition of the Salone del Mobile.Milano Shanghai to some 400 well-known architects and interior designers, real estate promoters and sectoral professionals, took place during the now traditional Red Night, held in the atmospheric and contemporary setting of the MIFA 1862 Theatre, an ancient shipyard restructured and converted into an Art Centre to a design by the acclaimed architect Kengo Kuma. Guests were welcomed to the building, which was bathed in Salone red light for the occasion, and spent an evening savouring the emotional connection between East and West created by such a unique event.

All the latest information on the upcoming edition was unveiled over the course of the evening: 128 exhibitors – including 23 new brands that will swell the number of exhibitors further – will set out their very finest products over 7,979.50 net m2 of exhibition space, guaranteeing a full immersion experience in the value and originality of Made in Italy. In order to respond more effectively to the demands of a changing market and demand from increasingly evolved and knowledgeable Chinese consumers seeking a virtuous mix of Made in Italy quality, design and innovation, the range of goods on offer at the trade fair this year will have more of a contemporary bias, with 80 companies in the Design category (products that encapsulate functionality, innovation and a clear hallmark of style) and 36 top brands in the xLux category (products that are a balance of classical elegance and modern appeal).

SEC, Shanghai Exhibition Center
SEC, Shanghai Exhibition Center, © Salone del Mobile.Milano

“The Salone del Mobile.Shanghai is an incredible project that, despite taking off only four years ago, has already become a recognised and unmissable appointment for the design, architecture and furnishing community all over China. Its success can be ascribed to the tremendous partnership between FLA China and VNU Exhibitions Asia. We are determined to make the 2019 edition an unparalleled opportunity for Italian and Chinese designers, architects and furniture lovers to come together,” said David Zhong, President of VNU Exhibitions Asia.

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DE-SIGNO – the art of Italian design before and after Leonardo

To commemorate the 500th anniversary of the death of Leonardo da Vinci, the Salone del Mobile.Milano will pay homage to the eclectic Italian Renaissance genius also in China with an installation that celebrates his work and his legacy to the art of design and savoir-faire, a theme that is more fundamental to the world of design than ever before. DE-SIGNO. The art of Italian design before and after Leonardo is an atmospheric narration of the genius of Leonardo da Vinci and his links to contemporary Italian design. With this initiative, too, the Salone del Mobile is reaffirming the importance of the cultural exchanges that take place today and which have done so in the past between Italy and China.

For the first time ever, visitors will have a chance to buy products from Salone.Shop, the official Salone del Mobile.Milano merchandising range, encapsulating the quality, functionality and creativity that has always set Italian design apart.