Snaidero Group, a company that for over 70 years has been designing and manufacturing kitchens with a unique personality and an exclusive design, has launched its new digital communication campaign for the Snaidero brand, centred around the claim #TheKitchenIsThePlace.
The campaign aims to develop a communication strategy that looks beyond the product, providing end consumers with an “experience” based on everything the kitchen stands for in people’s lives. The experience of a journey through virtual reality, combining both the digital and physical product, with the Snaidero APP, the mini website TheKitckenIsThePlace.snaidero.com, the catalog and a digital campaign involving Instagram and Facebook channels.
The new Snaidero brand communication strategy is unique and immersive to inspire customer loyalty and a desire to discover more about the Snaidero brand and its products. Social channels become the key tool for intercepting a target as they search for or discover Snaidero kitchens which have become synonymous with excellence throughout the world, in virtue of their unfailing ability to convey their unique identity and character, in a continuous dialogue with the site of installation and the desires of those who inhabit it.
“Snaidero kitchens are characterised by a bold and contemporary look, synonymous for over 70 years with consummate craftsmanship and Italian passion for design. We wish to support the Snaidero brand and its products with an innovative and high-impact communication campaign for lovers of all things beautiful, discerning minds who appreciate
differences in the details and the style of our kitchens. – declares Massimo Manelli, Chief Executive Officer of Snaidero Group. – The kitchen is the place where everything happens and the claim “The kitchen is the place” highlights its importance in everyday life. New digital tools: the website, the mini website, the catalogue with augmented reality, the Snaidero App, social media channels and collaboration with celebrities and influencers who become ambassadors of kitchen living, will be deployed to intercept the passions of our customers, with a product and a service that is increasingly close to their hearts”.
The campaign, created by Fabrizio Vagliasindi of Eupragma, has started on the 21st October 2019 and will continue through to Eurocucina 2020 on Snaidero Group social media channels in Italy, France, Spain, French-speaking Switzerland and the Netherlands.
The #TheKitchenIsThePlace concept will showcase 8 celebrities and influencers (Vittorio Brumotti, Csaba Dalla Zorza, DeeDee, Camilla Filippi, Frank Gallucci, Ludovica Sauer, Diego Thomas and Roberto Valbuzzi), who were asked to explain what the kitchen means to them.
“The kitchen is the space of the house where we live. Use and dare. We want to tell many stories, different from each other, as are the people who live there, using a digital language, together with emotional physical experiences inside the stores. Until now Snaidero has always talked to dealers to reach the end customer; today we want to talk to both but also directly to those who choose a Snaidero kitchen to furnish their home. We want to do it starting from the inspiration phase to the use phase, talking about emotions, everyday life, moments that everyone can find in the intimacy of their kitchen, through faces known to the public and a simple, interactive communication model that allows to the end-user to approach the world of Snaidero kitchens with a simple click “, comments Roberto Lizzi, Sales Director of Snaidero.
