Salone del Mobile.Milano Shanghai, fourth edition

Presented at the Italian Embassy in Beijing, the Fair held from 20 to 22 November is an event not to be missed for the community of design, architecture and decor all over China

Salone del Mobile.Milano Shanghai. Beijing Press Conference

The Salone del Mobile.Milano Shanghai will be back at the SEC – Shanghai Exhibition Center from 20th to 22nd November: today, this fourth edition will see the participation of 125 exhibitors that, on 7,979.50 square meters net of exhibition space, will take their Chinese visitors on a journey into the beauty, originality and elegance of Italian products and design.

Demand for Made in Italy furnishing is steadily mounting in China. Testament to the Chinese interest in Italian manufacturing, which has always been appreciated for its aesthetic and technological qualities, for its artisan tradition and for the firms’ ability to showcase goods at 360 degrees, more than 22,500 extremely high profile visitors attended the last edition of the Shanghai Salone, while over 34,000 professional visitors came to the Salone in Milan where China is the best represented foreign country.

Again, this year, the organisers of the Salone – FLA China and its Chinese partner VNU Exhibitions Asia – will devote the greatest possible attention to the quality of the visitors expected. In 2018, visitors flocked from China’s top-tier regions – Shanghai, Beijing and Guangdong – and from those experiencing rapid growth – such as Sichuan, Fujian, Shandong, Henan, Shaanxi and Hubei – presenting exhibitors with concrete business opportunities and a singular platform for upping their visibility and success on the Chinese market, which is the largest and fastest-growing in the world.

Salone del Mobile.Milano Shanghai. Beijing Press Conference
Salone del Mobile.Milano Shanghai. Beijing Press Conference

The Salone del Mobile.Milano Shanghai is a three-day event, featuring luxury design and furnishing, enabling Chinese visitors to see the furnishing solutions divided into categories:
Design  functional, innovative and very good-looking products.
xLux  products that combine classical elegance with contemporary design.

Cultural opportunities for reflection and discussion will be offered by the Master Classes, consolidated by the Salone del Mobile.Milano, which again this year will be held by leading Italian architects and designers, who will share their thoughts and visions regarding the development of the sector in China and all over the world with the attendees.

Salone del Mobile.Milano Shanghai. Beijing Press Conference
Salone del Mobile.Milano Shanghai. Beijing Press Conference

Another space for reflection will be provided by SaloneSatellite Shanghai, making its return laden with expectation and featuring talented designers under 35, allowing young designers and students at Chinese universities and design schools a chance to showcase their projects. A jury of sectoral professionals will assign prizes for the top three projects as part of the SaloneSatellite Shanghai Award, and their designers will be invited to take part in the 2020 edition of SaloneSatellite in Milan.

The Made in Italy top brands that have already confirmed their presence are: Agresti, Angelo Cappellini & C., Antonio Lupi Design, Aran Cucine, Artemide, Calligaris, Clan Milano, Elledue Arredamenti, Ernestomeda, Flexform, Flou, Foscarini, Gianfranco Ferrè Rugs, Giorgetti, Kartell, Lema, Living Divani, Longhi, Minotti, MissoniHome, MisuraEmme, Molteni & C., Moroso, Natuzzi, Opera Contemporary, Penta, Poliform, Porada Arredi, Scavolini, Turri, Visionnaire Home Philosophy, Wall&Deco.