Keywords Design Relations, the communication agency specializing in design and decor, has expanded its team with the appointment of Daniela Chessari as the new Managing Director of the firm. Her long career in the field of marketing and communication has led her from experience with the Richemont group to collaboration with Swarovski Italia, where she focused on retail and wholesale operations, reaching the position of Sales Director.
Relying on extensive knowledge of the world of luxury and premium elegance, the new Managing Director will combine traditional press office activities, media planning, social media management and event organization of Keywords with strategic consulting in the areas of marketing and sales.
A concrete response – defining the agency’s new vision – to the increasingly frequent necessity of design companies to be accompanied in processes of internationalization, paths of digitalization and omnichannel development, responding to increasingly critical and informed consumers with new sensibilities and needs, imposing ongoing evolutions of products and distribution strategy.
“Keywords is already an outstanding presence in the field of communication in the world of design – Daniela Chessari says. – For me, it will be a source of great enthusiasm to expand the field and offer a 360-degree service, supporting leading design companies as they meet challenges that are also of a more strategic and commercial nature.”
“The arrival of Daniela Chessari – says Paolo Bleve, Founder and Chief Design Relations Officer – is part of a corporate vision of growth that aims to offer an increasingly wide ranging and qualified consulting service, capable of combining various areas of expertise, managerial skills and creativity, through a network of professionals that support our clients along their paths of growth.”